Understand the signals. Make your own informed hiring decision.
PiEED helps organize contractor information, moderate public content and identify specific business details that have received an additional review. This center explains exactly what those signals mean—and what they do not mean.
Clear public labels Private evidence protection Time-aware verification Concern reporting
Read the profile accurately
Reported information is not the same as verified information
PiEED uses separate language so homeowners can see what came from the business and what received an additional check.
Contractor-reported
Information supplied by the business
Services, coverage areas, experience, license references, insurance answers, photos and other profile details may be submitted by the contractor and moderated for publication.
Publication does not independently confirm every claim.
PiEED verified
A specific active check
A verified badge means PiEED recorded an approved check for the exact item named on the badge. The profile shows the review date and any recorded expiration date.
It applies only to the labeled detail.
Verification labels
What PiEED may review
A contractor can have one, several or none of these checks. Only active approved checks appear publicly.
Business email
Confirms the reviewed email is connected to the business.
Business phone
Confirms the reviewed number reaches or represents the business.
Official website
Confirms the reviewed website represents the business.
License reference
Reviews the submitted reference against an appropriate issuing source when available.
Insurance evidence
Reviews non-sensitive evidence and a recorded expiration date. Coverage can change.
Business registration
Reviews the business name against an appropriate registration source when available.
Verification lifecycle
How a check becomes a public signal
1
Information submitted
A contractor or administrator supplies a public reference or non-sensitive confirmation detail.
2
Administrator review
PiEED evaluates that specific item and may request clearer or updated information.
3
Decision recorded
The check is marked verified, rejected or returned for more information. Submission never creates a badge automatically.
4
Active display
Only verified, unexpired checks appear publicly with their dates and safe public summary when available.
5
Expiration or renewal
A time-limited signal stops appearing after expiration unless current information is reviewed and approved.
Other trust signals
Reviews and listing ownership
Moderated reviews
Reviews can be held for email confirmation and administrator moderation. An “Email confirmed” label means access to the submitted email was confirmed; it does not independently prove a transaction or project outcome.
Listing ownership claims
An unclaimed profile can be connected to an owner or authorized representative through a separate review. Ownership approval controls account access; it does not verify every public business claim.
Before work begins
A practical homeowner hiring checklist
Use directory information as a starting point, then verify the details that matter for your project.
Something looks wrong?
Help keep PiEED information accurate.
Open the contractor profile and choose “Report incorrect or outdated information” below its contact box. The private form sends the exact listing and concern to the PiEED trust queue. Never send passwords, full payment details, Social Security numbers or unnecessary identity documents.
Does a PiEED verification badge guarantee a contractor?
No. A badge means PiEED reviewed only the specific business detail shown on the profile. It is not a guarantee of workmanship, pricing, licensing status, insurance coverage or future performance.
What is the difference between reported and verified information?
Reported information was supplied by the contractor. Verified information has a separate active PiEED verification record for that specific item. Customers should still confirm important requirements directly.
Can a verification expire?
Yes. Checks may have expiration dates and stop appearing when they expire. PiEED may also remove a signal if information changes or can no longer be confirmed.
Does an email-confirmed review prove a project happened?
No. It only means the reviewer confirmed access to the submitted email address. Reviews are moderated, but customers should evaluate the full profile and use independent judgment.
How can I report inaccurate information?
Open the contractor profile and choose “Report incorrect or outdated information” below the contact box. The report is sent privately to PiEED for review. Do not send passwords, payment data or sensitive identity documents.